Deep dive psychological interviews are one-to two-hour projective, qualitative interview procedures. The aim of these in-depth interviews is to establish a connection between the motives and individual features / characteristics of products. Product-specific psychometric profiles can be developed from this interview technique.

BrandMind combines these interviews with neuronal measuring instruments (EEG, pulse measurement, micro mimics, fMRI). The emotional state of excitement is measured using neuronal measurement methods. This makes it possible to determine whether the spoken word has the same meaning as the emotional state of excitement. BrandMind thus combines neuromarketing with psychology.

Deep dive psychological interviews make sense especially under the following conditions:

Innovative product development

For the new development / further development of products / services

For the reduction of complex, high-quality products or in the case of products that already evoke too strong an association among consumers (e.g. such as Orange juice).

In-depth market research

The psychological in-depth interviews are excellent for gaining a deeper understanding of which motives motivate consumers to prefer or even buy products.
In deep dive psychological interviews, aspects emerge that cannot emerge in a classical, quantitative survey.