Existing persona segmentations are often not significant enough for accurate operational marketing activities and past oriented data only give insight about the past.

Many companies lack in their data of the intelligence and the in-depth to create a robust foundation of a segmentation that could make their marketing activities much more efficient. Only the extension of existing data with psychometric profiles and their sensory preferences form the basis for an individual customer approach.

The collected anonymous psychometric profiles will be matched with existing anonymous customer data and searched for correlations with the socio-demographic, geographical data as well as with data on the type of purchase / purchase frequency. Based on our predictive algorithms, an extrapolation to the entire customer base is then carried out.

For companies who still do not have enough existing customer data, we can support them by using the playful psychological test at all own digital touchpoints to collect additional data.

In this way we help companies to develop a consistent and in-depth segmentation and to implement the efficient and profound intelligence for marketing activities.